Last updated on May 3rd, 2018 at 07:55 am
Most of small business owners are afraid of using social media, and this is keeping them from growing their business or even making their business start losing ground to its competition. If you are one of those business owners that has decided to stay away from social media, maybe you should open your eyes and your heart and try to understand what social media is and how it came to be the center of any marketing strategy nowadays.
What is Social Media?
Social media is part of the new marketing concept. Part of what is called new media. To understand new media you need to understand traditional media. In the times of traditional media, audiences were completely passive. Companies would release their ads, information or any other type of content and the audience would passively receive it, with no contribution or interaction with such content. Once the internet was implemented, everything changed because now, the audience could interact with any content presented to them.
The New Media
With the internet, the new media was born, and it also came with social media and its channels that most of us know as Facebook, LinkedIn, Instagram and so on. These channels are desirable to the audiences, and the main reason is that everyone can create their content or contribute to other people’s content, including the so scary bad reviews from your customers. The fear of getting bad reviews can be very intimidating, but they will not be as long as you understand, listen and respond to your clients.
Benefits to Your Business
Instead of keeping your business from branding and creating a respectful image online, be ready and informed and get to know what social media is and how it can be your business best path to your new marketing strategy. Social media marketing is considered the most affordable type of advertising, and as long as you know how to find your audience, offer helpful and relevant information, and listen to their complaints, you will establish trust and respect. There are good and bad aspects to social media, but as long as you stick to your social media plan, the good will outweigh the bad by far, and your business will reap the benefits.