Business owners have finally understood the importance of having a website, but now the biggest challenge is for them to know how valuable the content of their website is. Search engines are currently ranking higher scores to websites that publish educational and informational content. What this means is that the more the same visitor comes back to visit a website, that means they have found high-quality content that can help them. A website’s content should be created to help their visitors and not impress them. Continue reading “Visitors Need to Be Helped, Not Impressed.”
For many companies, business owners and entrepreneurs, when it comes to creating a solid marketing strategy, it can be a challenging task since there are many technologies out there that can create confusion and make an inexperienced marketer get distracted and even end up using techniques that are ineffective. Continue reading “Using The Right Marketing Technologies”
Many companies still struggle with the type of content to create for their websites and social media channels or its distribution through the internet. If you find yourself posting daily and sometimes even more than once a day but have hit a wall on getting through your audience, then maybe you should reassess and try to understand your channels first, and that could be the solution for your battles. Are you using the right platforms and the right content for your distribution? Are you talking to the right audience? Is your content suitable for the channels you are choosing?