Many people are venturing into starting their own business, thanks to social media. Unfortunately, it is so easy to follow the idea that when you have many friends on Facebook or Twitter, it should be easy to promote your business as a personal profile than starting your business page all from scratch. The truth is, it is a bad choice to start promoting your business with your profile, and you may suffer the consequences of this wrong choice not too far down the road.
Start Your Business Profile the Right Way.
Friends on any social media platform run when they see another friend posting about their businesses activities on Facebook. It can be very annoying because they feel pressured into buying whatever the company is selling. Sure it may have worked for some people but if you want your business taken seriously, keep it separated from your personal life. Would you live in the same place you have your retail store? That is not even allowed. The same analogy you should apply to your business social media marketing.
Show Your Business Professionalism From the Beginning.
It is very tempting to start a promotion on you Facebook personal profile just to “Test the waters, ” and if your business takes off then you can launch a business profile, but chances are, this method will not work and worse, it can ruin the likelihood of a very successful business. It is essential that you separate yourself from your business entity and promote it on its own. You will be creating a strong foundation for your business and credibility among the ones who follow it. You only have one chance to make a first impression.
Invite Your Friends to Like Your Business Page
As an incentive, many friends will like your business page as a way of supporting your professionalism and the fact that you are respecting the boundaries of their profiles. Market your business the right way on social media, and you will reap the fruits of success. Most of your customers may even be on your Facebook personal profile, but when you do your business marketing the right way, Facebook marketing can be a highly useful tool for your business.