Website Visitors Need to Be Helped, Not Impressed.

Business owners have finally understood the importance of having a website, but now the biggest challenge is for them to know how valuable the content of their website is. Search engines are currently ranking higher scores to websites that publish educational and informational content. What this means is that the more the same visitor comes back to visit a website, that means they have found high-quality content that can help them. A website’s content should be created to help their visitors and not impress them. Continue reading “Website Visitors Need to Be Helped, Not Impressed.”

Time to Rethink Your Content Plan

Many companies still struggle with the type of content to create for their websites and social media channels or its distribution through the internet. If you find yourself posting daily and sometimes even more than once a day but have hit a wall on getting through your audience, then maybe you should reassess and try to understand your channels first, and that could be the solution for your battles. Are you using the right platforms and the right content for your distribution? Are you talking to the right audience? Is your content suitable for the channels you are choosing?

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Content Writing Services – Outsource or In-House?

A great dilemma that any small business owner has is: “Should I pay my employees to do my content writing marketing or should I hire a outsource content writing services?” Many factors should need consideration, and unless the owner itself have the time to do or oversee all the marketing content, posting and monitoring results, then your company should outsource this services. Let’s get more into details and some simple math to understand this conclusion. To summarize, it all comes down to training, reliability and time.

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