Most of small business owners are afraid of using social media, and this is keeping them from growing their business or even making their business start losing ground to its competition. If you are one of those business owners that has decided to stay away from social media, maybe you should open your eyes and your heart and try to understand what social media is and how it came to be the center of any marketing strategy nowadays.
We all have heard by now about search engine optimization or SEO how you should apply SEO best practices to your business website. But what about SMO or social media optimization? It is a marketing strategy not specifically for selling your products or services but for promoting awareness about your business especially by sharing of content that links back to your company website.
Social media has changed the world and how people buy and search for the things they need. Social media has given us the power to choose the information we want to receive and how we want to receive it. Social media management is a great tool to increase your audience with this effective inbound marketing approach.