Online Media Ethics

Publishing Ethics

Publishing ethics should be the ultimate goal for all new media writing, whether it is for journalism, public relations or marketing. Communications in the new media era should have a focus on some important elements that will set the foundation for an organization to communicate with its audience most ethically and efficiently.

When it comes to publishing, many media organizations have decided to ignore the main ethical elements for media, just to get themselves ahead of the competition. This fact has brought to the public information that is mediocre and has consequently made the audience lose the trust and confidence in the publishing industry (Carroll, 2014).

Guidelines of Publishing Ethics

In general, there are many rules and codes of ethics related to the goal of maintaining the principles of new media writing ethics. However, all these rules are based on five main elements essential for media publishing (Ethical Journalism Network, n.d.):

  • Accuracy: The information provided must be accurate and fact-based.
  • Independence: The information provided must be transparent and independent from any organization or point-of-view; unbiased.
  • Fairness: The information provided must be presented fairly, and with all sides of the story.
  • Humanity: The information presented will not cause harm and conflict to others.
  • Accountability: If the information presented has errors, then these errors must be acknowledged and corrected.

Technology and New Media

In conclusion, publishers for the new media must practice new media ethics when delivering information to the public. They must also understand the power technology has on spreading information and the impact that information can have on society.

In this new media age, information is available at the audiences’ fingertips; therefore, the responsibility to all publishers of being truthful and trustful sources of information to the public is not only a necessity but also a right protected by the constitution. Information is a right of the public.


Ethical Journalism Network (n.d.). Five Principles of Journalism – Media Ethics. Ethical Journalism Network.

Carroll, B. (2014). Writing and editing for digital media. New York, NY: Routledge (Taylor & Francis).

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