Most of small business owners are afraid of using social media, and this is keeping them from growing their business or even making their business start losing ground to its competition. If you are one of those business owners that has decided to stay away from social media, maybe you should open your eyes and your heart and try to understand what social media is and how it came to be the center of any marketing strategy nowadays.
Web content is everything you can create as a text format, visual format or audio format that is part of what the user experiences when visiting your website. There are many types of content available for you to choose as part of the mentioned categories.
We all have heard by now about search engine optimization or SEO how you should apply SEO best practices to your business website. But what about SMO or social media optimization? It is a marketing strategy not specifically for selling your products or services but for promoting awareness about your business especially by sharing of content that links back to your company website.