Last updated on May 2nd, 2018 at 10:10 am
A big decision that every business start-up owner or small business owner has to take when deciding which way to go when building their websites. There are many pros and cons to both ways. The only right answer is, how committed is the business owner of its activities? There are several factors. The most important is the cost.
Well, when it comes to cost, by far there is just no question about the expenses of getting a custom website design and starting a website on a popular website builder platform like Shopify or Squarespace. We pay a fraction per month of what it would be to pay for a website designer, so as a start up cost, using a website builder platform seems like a no-brainer.
A Simple Scenario
Well, let’s think it through because not everything that shines is gold. Let’s pretend you go for the most cost-effective choice and start building your website on a website builder platform, which will still consume many hours, maybe days or even weeks to get where you need it to be, which is ready to launch it. After launching your site, you start marketing and creating more content to your new low-cost website. Maybe it’s a shopping cart where you can sell products, and you keep investing time and effort on this site. Do not forget that you do have to pay around $30 to $80 a month for this website hosting services, plus the fees on top of your sales.
After a while, when business starts doing better, you start planning to have a website where we don’t need to pay so much every month, and this is when the problem starts. You find out that everything we have created on this website is not yours. That’s right; you don’t own the database or any of the content so you can’t transfer anything to anywhere. To break free from the high monthly fees, you’ll have to start all over again, and that can be a very upsetting situation. Web sites are intellectual properties, and any content created on a website builder’s platform is their property and not yours.
Yes, it’s a very frustrating situation for any business owner, so the truth is that the cost is very much the same over a period. The only difference is that for a website design you will own your website and on a website builder platform you don’t.