With the number of readers reading printed material declining at a fast pace, the demand for digital editors is increasing rapidly.
Fortunately, digital editing comes with a significant advantage which is that digital editing is a platform which allows editing to be performed at a fast speed. This element enables editing to adapt to the demanded immediacy that comes with online publishing. There are many different types of software available to help the work of an editor, but they do not replace the eye and coherence of a digital editor. Those elements need to be part of the digital editor’s skills.
Roles of Editors
In general, the duties required from the digital editor are directly correlated to their position in the company. Big publishers have several types of editors from copy-editors, visual and audio editors, design and layout editors, managerial editors and chief editors. Editing is crucial because the best pieces of content can only be seen after editing. Editors are the reader’s advocate; therefore, editors need to know their target audience and need to have the ability to put themselves in the reader’s shoes.
When editing , editors have many responsibilities, and one of the most important ones is to actively cooperate and communicate the work with content creators — which can be writers, designers, and photographers — on all the elements of the digital content including:
- Content structure and organization.
- Design and layout elements in the content.
- Content readability and usability.
- Content accuracy, fact-checking and ethics.
- Content grammar, sentence structure, and orthography.
- Content’s headlines, sub-headings, and scannability.
- Search engine optimization including ATL tags in images and HTML codes.
Techniques Needed as an Editor
Each efficient editor will eventually build its techniques to perform its duties efficiently. Check off lists can help any beginner in editing, and they can inspect and verify all essential elements.
Alternative Methods for a Better User Experience
Even though editing associates itself with writing, an editor should be capable of using other methods for content distribution that can enhance the user experience. For example, the use of different media for different channels like social media networks and video sharing networks. Interactive mapping can also be of great use. Especially for news. Because they give the user a sense of the location of where the events are happening or have happened.
In conclusion, for editors that are coming from the traditional publishing industry into the world of digital editing, being able to transition by learning new technologies is essential to their work and the only way to ensure the continuance of a successful career.
Carroll, B. (2014). Writing and editing for digital media. New York, NY: Routledge (Taylor & Francis)