Last updated on May 2nd, 2018 at 10:14 am
You are not alone when it comes to not knowing which route to take to market your business. Between traditional marketing and internet marketing methods, decisions can be overwhelming. Money doesn’t come easy, and you must be sure you take the right steps to assure your investment will reap the most benefits.
What is Marketing Communication?
Marketing communications are any method a company will use to let their audience know and persuade them to buy their products and services. There are two methods of marketing offered to companies: the traditional marketing and the internet marketing.
Traditional Marketing Vs The Internet
Traditional marketing is all the old traditional ways we used to view ads. They include any form of paper publishing, TV ads, radio ads, mailing campaigns, billboards, cold calling and sales stands. The internet, on the other hand, brought us a whole new, different way to do marketing and they include search engines results, banner ads, social media post, native ads, videos channels, articles, email campaigns, and e-books. The most important aspect for you as a business owner should be, which direction do I take? Well, the answer is straightforward. Follow your audience.
Where is Your Audience?
Studies concluded in 2016 show that 69% of the adult audience in the United Stated uses a type of social media channel in their spare time. This fact gives you an idea that the traditional methods of marketing are decreasing their reach and with that, their cost of their marketing ads is increasing. Social media marketing can be a fraction of a cost compared to using traditional marketing methods and more; social media provides the ability to achieve the type of customer for your business by allowing you to choose to correct demographics with relevant ads.
Traditional Marketing Vs Inbound Marketing
Traditional marketing methods can be very invasive and unsolicited, and with the new social media era, audiences do not want to be forced to see the information they have not requested or allowed. The inbound method of marketing is a concept of attracting your audience with helpful and relevant information to them and them allowing your business to become part of their preferences and even become future promoters for it.
The time is now to make a decision and choose the right type of marketing you want to apply for your business. If you do not have the time or the techniques to do it, I strongly advise you to look for a social media marketing specialist that can help you put a plan together. The marketing techniques may have changed, but the concept remains. Marketing is the soul of your business.