Many companies still struggle with the type of content to create for their websites and social media channels or its distribution through the internet. If you find yourself posting daily and sometimes even more than once a day but have hit a wall on getting through your audience, then maybe you should reassess and try to understand your channels first, and that could be the solution for your battles. Are you using the right platforms and the right content for your distribution? Are you talking to the right audience? Is your content suitable for the channels you are choosing?
A great dilemma that any small business owner has is: “Should I pay my employees to do my content writing marketing or should I hire a outsource content writing services?” Many factors should need consideration, and unless the owner itself have the time to do or oversee all the marketing content, posting and monitoring results, then your company should outsource this services. Let’s get more into details and some simple math to understand this conclusion. To summarize, it all comes down to training, reliability and time.