Not having a website can be hurting your chances of a successful business. Companies use websites to share information about their products and services. People use websites to find the information they need to buy services or products. A website is a vital aspect of your business first impression.
It is the representation of your business, and it should be clear, easy to navigate, engaging and informational. There are many aspects of a successful internet site.
Your Website Mobile Friendliness
A Responsive website is when it can be seen proportionally by any mobile device. It adapts the layout to any viewing screen size. In 2014, Google came up with a new protocol, that all responsive websites would have priority on search results. Every business starting or redesigning their websites must understand the necessity of a responsive layout.
The Layout of Your Website
Your business website design should be clear, uncrowded and easy to navigate. Understanding how people read a website can be a great help when planning a website.Keep in mind at all times that when it comes to a website layout, less is always more. The template for your website is the container that brings everything together. For the template for your website, you can choose the color scheme as well as strategic positions for the elements that form the final product.
Your Website’s Visual Elements
We are living in a visual era where visual elements are vital to communicating with your visitor. Images and videos are the main items to consider, and it is what gets your visitors to stay and read your content. However, your website may encounter problems with speed on page load if those graphic elements are not searched engine optimized. Your website could be running the risk of losing its search engine ranking position.
The Content of Your Website
In summary, the content of your site is by far the most important piece of your site. What do you have to say? How if your content relevant to your audience? Is your content helpful, inspiring, and entertaining? How friendly and engaging is your website’s content to your visitors? The point here is not to create a website to sell, but a site that will help and connect with your audience. Blogs and articles can be the reason why your visitors will come back so make them count.
Your Website’s Logo
Your site’s logo is many times overlooked and not taken seriously, but it is the essential item for your business branding. If you want your visitors to connect with your brand, a logo creation is a must. A logo should be simple and composed of maximum three colors with simple geometric shapes, for easy memorization. Your business logo is the main item for branding.
The Functionalities of Your Website
What functionalities should your website have? Or better, what should your website do for your business? Functionalities are methods implemented on your site with the purpose to interact with your site’s visitors. Your site’s purpose will dictate the function it must perform. There are many functionalities your website can do for your business, for example:
- Shopping carts
- Appointment bookings
- Forms for information collection
- Blogging or News
- And so much more.
The Cost of Having a Website
Starting a website design project involves many variables. Designing a website is one the most creatives and rewarding jobs, but also one of the most time-consuming for a web designer. Costs can accrue for a business owner, but those are investments costs. From the domain name purchasing to the choice of a hosting company. From the planning of the website look and feel to the implementing of functionalities. The so important search engine optimization and the ongoing maintenance. Those are all costs to take into consideration.
Do it Yourself Platforms Vs Professionally Created Websites
If you are on a stringent budget, don’t’ let the fact that you cannot afford a website, stop you. There are many do-it-yourself platforms where you can get a head start. One important note to consider is: As soon you have the means, change your website to your private hosting company. The reason why is because any content you create on those websites does not belong to you. They are not your intellectual property, and that can hurt you when you have created a significant amount of content.
Don’t be afraid to get an estimate for a professional website design. It may not be as bad as you may presume it is. With a real number in your hands and you will be able to start planning your business to get on the road to success.